About Holly Lulu

Holly Lulu designer Holly Biswas works on set and poses for a photoHolly Biswas is an Australian Fashion Designer who has a strong passion for lingerie and all things whimsical and feminine. With a keen interest in Fashion and Design, she has spent the last decade working in the fashion industry and pursing a creative lifestyle.  After gaining extensive knowledge of the business, Holly has ventured out and started her own fashion line – Holly Lulu.

In 2019, Holly began developing a lingerie collection due to her dissatisfaction with the fit, color, and representation of lingerie in the Australian fashion industry. Over the course of three years, she worked tirelessly on the development and manufacturing of her collection. In 2022, Holly launched her own brand, Holly Lulu Intimates, taking the next step towards her dream of creating beautiful and functional pieces for the modern lingerie lover.

4 models of diverse sizing model Holly Lulu garments with their backs facing the camera
The ethos of Holly Lulu Intimates is to celebrate the multi-faceted personalities and lifestyles of the modern customer. With designs available in vibrant colours and unique textiles, the Holly Lulu mission is to offer garments with a unique point of difference for the intimates category - garments to inspire lingerie wearers to be uniquely and unapologetically themselves.
‘Self Care’ & ‘Self Love’ aren‘t just trends anymore, they are lifestyle choices. Lingerie lovers are no longer wearing beautiful intimates only for their partner, they are wearing it for themselves and we celebrate that!
See more on our Community & Values page here